Privacy Policy

Last Updated: January 29, 2026

Introduction

EquiLead Balance ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and store your personal information when you visit our website, use our services, or communicate with us.

We operate in compliance with the General Data Protection Regulation (GDPR) and the relevant data protection laws of the Republic of Lithuania. This policy provides detailed information about your rights and our obligations regarding personal data.

By using our website or services, you consent to the practices described in this policy. If you do not agree with this policy, please do not use our website or services.

Data Controller Information

EquiLead Balance serves as the data controller for personal information collected through our website and services.

Our contact information:

  • Address: Agluonos g. 5, Klaipėda, 93235 Klaipėdos m. sav., Lithuania
  • Phone: +37046304030
  • Email: privacy@daugavaanalyticscenter.com

Personal Data We Collect

We collect and process the following categories of personal data:

Information You Provide Directly:

  • Contact Information: Name, email address, phone number, and address
  • Professional Information: Job title, company, industry, and professional challenges shared in consultation requests
  • Communications: Information contained in emails, contact forms, and other correspondence with us
  • Service Data: Information provided during coaching services and consultations

Information Collected Automatically:

  • Technical Data: IP address, browser type and version, operating system, device information
  • Usage Data: Pages visited, time spent on pages, links clicked, access times, referral sources
  • Cookie Data: Information collected through cookies and similar technologies (see our Cookie Policy for details)

How We Use Your Personal Data

We process your personal data for the following purposes and legal bases:

Contract Performance and Service Provision:

  • To provide executive coaching and work-life balance services
  • To respond to your inquiries and requests
  • To manage our relationship with you as a client
  • To fulfill contractual obligations

Legitimate Interests:

  • To improve and develop our website and services
  • To analyze website usage and ensure security
  • To manage our business operations efficiently
  • To prevent fraud and secure our systems

With Your Consent:

  • To send newsletters and marketing communications
  • To provide personalized content and recommendations
  • To use certain cookies that are not essential for website functionality

Legal Obligations:

  • To comply with applicable laws and regulations
  • To respond to legal requests from authorities
  • To establish, exercise, or defend legal claims

We will not use your personal data for purposes other than those for which it was collected, except where we have your consent, or the law permits or requires it.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. The criteria used to determine our retention periods include:

  • The period required to provide services requested by you
  • The duration of our business relationship
  • Legal obligations that require data retention
  • Statute of limitations periods for legal claims
  • Business and operational needs

Specific retention periods:

  • Contact form submissions: 2 years after last interaction
  • Client data: 7 years after completion of services (as required by accounting laws)
  • Marketing communications preferences: Until you opt-out or withdraw consent
  • Website logs and analytics: 26 months

When personal data is no longer needed, we will securely delete or anonymize it.

Data Sharing and International Transfers

We may share your personal data with the following categories of recipients:

Service Providers:

We engage third-party service providers to perform various functions on our behalf, such as:

  • Website hosting and maintenance
  • Customer relationship management systems
  • Email and communication services
  • Analytics providers
  • Payment processors

These service providers only access the information necessary to perform their functions and are contractually obligated to protect your data and use it only for the purposes we specify.

Legal Requirements:

We may disclose your personal data when required by law, regulation, or legal process, including:

  • Responding to court orders or legal proceedings
  • Complying with regulatory requirements
  • Protecting our rights, property, or safety, or that of others

International Transfers:

Some of our service providers may be located outside the European Economic Area (EEA). When transferring personal data outside the EEA, we ensure appropriate safeguards are in place, such as:

  • Countries with adequacy decisions by the European Commission
  • Standard contractual clauses approved by the European Commission
  • Binding corporate rules for transfers within a corporate group

You may request a copy of these safeguards by contacting us at the details provided in this policy.

We do not sell, rent, or lease your personal data to third parties for their marketing purposes without your explicit consent.

Your Data Protection Rights

Under the GDPR and Lithuanian data protection law, you have the following rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you and verify why we have it.
  • Right to Rectification: You can request correction of inaccurate data or completion of incomplete data.
  • Right to Erasure (Right to be Forgotten): You can ask us to delete your personal data in certain circumstances.
  • Right to Restriction of Processing: You can request that we temporarily or permanently stop processing your personal data.
  • Right to Data Portability: You can request a copy of your data in a structured, commonly used, and machine-readable format, or ask us to transmit it to another data controller.
  • Right to Object: You can object to the processing of your personal data in certain circumstances, particularly for direct marketing purposes.
  • Right Not to Be Subject to Automated Decision-Making: You can request human intervention when decisions are made based solely on automated processing that significantly affects you.
  • Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time.

To exercise your rights, please contact us using the details provided in this policy. We will respond to your request within one month. This period may be extended by up to two additional months if necessary, considering the complexity and number of requests.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the State Data Protection Inspectorate of the Republic of Lithuania (https://vdai.lrv.lt/).

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and testing
  • Access control and authentication procedures
  • Staff training on data protection
  • Secure data storage and backup procedures

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your data.

In case of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, when required, inform affected individuals in accordance with applicable law.

Children's Privacy

Our services and website are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.

If you believe we may have collected information from your child, please contact us using the details provided in this policy.

Links to Third-Party Websites

Our website may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services.

We encourage you to review the privacy policies of these websites before providing any personal information to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will post any changes on this page and, if significant changes are made, we will provide a more prominent notice (which may include email notification for certain services).

The date at the top of this Privacy Policy indicates when it was last updated. We encourage you to review this policy periodically to stay informed about how we protect your personal data.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

EquiLead Balance
Attn: Data Protection Officer
Agluonos g. 5
Klaipėda, 93235
Lithuania
Email: privacy@daugavaanalyticscenter.com
Phone: +37046304030

We will respond to your inquiry as soon as possible, and in any event within one month of receipt. This period may be extended by up to two additional months if necessary, considering the complexity and number of requests.